Sep 11
A web site is much like a classified ad in the newspaper. A classified ad competes with hundreds of other classified ads on any given day. Your web site competes with literally millions of other web pages daily. What you're hoping for is that someone finds either your website or your classified ad or both. A strong strategic marketing plan defining your business in the context of content replaces that misguided hope with effective ideas for creating passionate communities of supporters around your products/services and we make that content sticky by doing the following:
Web Site Design & Development:
From static to e-commerce we develop the site that gets your message across so that it results in actionable business.
Search Engine Optimization:
We’ve divided SEO into two stages: First is the initial analysis and research that determines the keywords used to optimize your website, blog and social media sites leading visitors to you. Second is optimizing the optimized through administering the analytical measurements thus keeping your marketing plan on track.
Display Advertising:
Display advertising is an easy and imaginative way to remind customers of your online presence. An effective tagline and a web address will help drive customers to a landing page that guides them to your web site, a site which delivers the information the customer seeks and helps them take action based on that information.
Social Media Marketing:
Social media marketing - using social networking profiles, blogs, podcasts, wiki's, forums and other social media tools - helps to improve customer relationships and audience engagement. They are accomplished by developing a meaningful, two-way communications channel with customers, where the business participates in the discussion receiving feedback and building trust.
Expanding your activities to Social Media Networks like FaceBook or Twitter and actively engaging your audience helps foster a positive community image. We help you find where your customers are talking and then teach you how to listen to your customer so they lead you to the sale, so they help you to resolve issues before they become problems, and so they become your cheerleaders.
The on-line conversations that start to come forward can as a whole help steer you toward developing a community strategy of your own. Are your customers looking for ways to link with each other and share interests? Are your customers looking for ways in which to share or learn best practices concerning your product/service? Maybe your customers could benefit from a simplified help, support, or peer sharing forums? You'll be able to learn what they're asking by just simply listening to their conversations.
SEM/Pay-Per-Click Advertising:
Search Engine Marketing and Pay per click advertising that will draw attention to your web presence and stay well within budget on all the major browsers including Google, Yahoo, MSN as well as the various social media sites too. We offer a number of local SEM & PPC programs to fit your business.
Understand the Different Kinds of Communities:
The purpose of community building should be to provide information and create avenues for sharing and discussing ideas. It’s a chance for customers to share with each other all the good things about your product/service. Talk to them actively, learn what motivates them, and understand what makes them want to connect to your company and other customers. Their needs are the foundation of your company, and the best way to understand those needs is to listen and engage in the conversation.
Call us today at 815-236-9342 or This email address is being protected from spambots. You need JavaScript enabled to view it. us for a free consultation.